Global Journal of Commerce & Management Perspective
Open Access

Abstract

A Study on Dealer Satisfaction toward Davangere Sugar Company with Reference to Karnataka State

K.Manjunatha and B. Maruthi

The Davanagere Sugar Company Limited (DSCL), a joint sector undertaking promoted by KSIIDC, KAIC and the agriculturists of Davanagere Taluk was incorporated in the year 1970 and commenced commercial operations in October 1974 with an installed capacity of 1250 TCD. The factory is situated at Kukkuwada village, about 18 kms away from Davangere city (Davangere Taluk/District). in the year 1995. The study gives the industry profile of the sugar industry, company profile which includes the different services, work flow, competitor’s information and future prospects of the company. The Study titled “A study on “Dealer satisfaction toward Davangere sugar company with reference to Karnataka state”. For this study, questionnaire was used as the research instrument to describe and assess the satisfaction of the dealers. A structured questionnaire was distributed to the Respondents. The questionnaire given to the participants aimed to evaluate their Opinion and satisfaction towards davangere Sugar Company. In general, the results were evaluated for this studying order to determine the ‘dealers’ opinion and satisfaction towards davangere sugar company. Results showed that dealers are highly satisfied with the service provided by the Davangere sugar company. So most of the dealers are highly satisfied business relationship with the davangere sugars. And most of the dealers are highly satisfied towards credit facility of the davangere sugar and some dealers are highly dissatisfied with the price of the sugar in davangere Sugar Company and promotional activity of the company.