Global Journal of Commerce & Management Perspective
Open Access

Abstract

An Impression of CSR and Its Growing Implication in India (2016)

Dr. Varsha Upadhyay, Ms. Kusum Joshi, Dr. Pooja Dasgupta and Ms. Khushbu Dubey

In the midst of ever growing globalisation, it has become highly imperative that the companies operating and contributing in the economic know how of the nation also shift their attention to the needs of society at large. Customers and consumers, investors, employees, business partners and non-governmental organisations have now come to the forefront demanding the proper implementation and usage of policies pertaining to the benefits of the environment and society. It is now time that all these agents of economic contributions take responsibility of their own actions and also ensure the well being of not only their own employees but also others thus associated with them in the process of running their business. This paper aims at throwing light on the various CSR activities carried out in India in the year 2016 and their continued advantages as compared to the growing expectations in their operating environment by all others.