Journal of Tourism & Hospitality
Open Access

Abstract

An Investigation of the Potential Attributes for Tourist Destination in Six Selected Heritage Sites of South Gondar, and the Challenges in Availing these Heritage Sites for Tourists

Behailu Atinafu and Haftamu Muuz

The main initiatives of this inquiry were to investigate the potential attributes of the six selected heritage sites in South Gondar for tourists and examine the challenges for availing them to tourists. Accordingly, a mixed approach of quantitative and qualitative methods was utilized in data collection and analysis procedures. In doing so, a total of 180 participants from the local community, service providers, and district and zone Culture and Tourism Office experts were the respondents of the study. As a result, the potential attributes and push factors in those six heritage sites were identified. Moreover, the findings of the study stated that lack of organized effort to provide opportunities for travel agents, tour operating companies, tourist Information centers, and museums were regarded as challenges for availing these sites for tourists. Based on the findings, some recommendations were forwarded.