Journal of Tourism & Hospitality
Open Access

Abstract

An Overview of Destination Personality and its Measurement Issue in Tourism: A Literature Review

Urooj Zulfiqar*

Destination branding has been an extensively investigated idea as governments and corporations seek to reposition their respective destinations' images in the mainstream sphere. All areas of destination branding are being researched, not only for the purpose of branding or rebranding locations, but also to stimulate local economies. The purpose of this study is to obtain information about destination personality from the literature accessible in research sources. This review paper presents the findings of previous researches and the approaches used therein. Researchers, marketers, and government officials might benefit from an increased understanding of notions of destination personality and its implications in tourism, which could lead to adjustments and improvements in the branding of tourist, business and other kinds of destinations. It is essential to emphasise that this article is only a qualitative evaluation of the literature and is therefore confined to the results of prior research.

Published Date: 2024-06-19; Received Date: 2021-12-15