Journal of Hotel and Business Management
Open Access

Abstract

Archaeological City of Ur in the Local and International Tourism 

Hassan Motasher Aljboury

The goal of this research is to identify the future and strategic position, of the city of Ur Archeological as a tourist local and international, through a process of strategic analysis of the most important opportunities and strategic challenges that are available in the environment factors Ur Archeological in Al-Nasiriya. To solve the problem of the research used descriptive analytical method. The research found the great opportunity for the city of Ur to become one of the most important tourist sites of local and global and the following reasons:

• The possession of cultural factors of the environment cultural opportunities strategy to be a destination for religious and cultural tourism locally and globally.

• Includes natural factors strategic opportunities to attract local and global tourists who are looking for the beauty of nature and the uniqueness of the rare sites offering such as marshes.

• Opportunities in the political environment enable it to be one of the places which hosts festivals and events to lay the foundations of tolerance, understanding and dialogue between religions. Thus contributing to the popularity of tourism festivals.

• Opportunities in the competitive environment, the regional and international environment good for its entry into the global market.