Journal of Tourism & Hospitality
Open Access

Abstract

Camping is Trending in China: What are the Pursuits of Campers?

Lidi Xu*, Qun Li and Dehong Xu

Visitor inflows and green consumption are universally regarded as significant indicators of sustainable development at tourism destinations. However, given the calculation complexity of measuring critical changes in this field, there is a lack of empirical evidence demonstrating a dramatic change in the following two representative variables of camping leisure in China: Value pursuit and consumption preferences of glamping guests. In this study, a questionnaire and field survey were administered. We aim to discover the transformation trends of camping to glamping by analyzing campers’ product demands and consumption behavior. The results of this study show that the need for supply for camping leisure and tourism value perception is going toward leap-forward development. Overall, changes and trends in camping leisure provide new insights for assessing programs related to enterprise investments by focusing on the value transition from camping to glamping, which are important and substantial measurement indicators of destinations’ product and brand growth.

Published Date: 2023-12-20; Received Date: 2023-11-19