Journal of Tourism & Hospitality
Open Access

Abstract

Challenges Facing Domestic Tourism Promotion-A case of Serengeti National Park-Tanzania

Stephen Jeuma Bakari*

This research study on challenges facing domestic tourism promotion in Serengeti National Park and Tanzania in general, was conducted against the background that, the areas has got all it takes to be considered a well-developed tourist destination. Tourism promotion is the key strategy for the success of a destination, which can result in economic empowerment, community development and poverty alleviation. Serengeti National Park as one of the marketing entity for Tanzania Tourism has a responsibility to develop and promote Tanzania Tourism locally and internationally. Data was collected by using questionnaires and observations. Different respondents with different age, title, education and work experience filling questionnaires, and interviews whereby steered at that particular time then data were analyzed using both descriptive and inferential analysis, hence presented in charts, graphs and tables. Findings of the study were considered to be constructive and indicated that lack of domestic tourism promotion marketing packages , absence of domestic tourism development and marketing policy and strategy , lack of attention from domestic tourism business sectors ,lack of attention from the government towards domestic tourism, poor service quality to domestic tourists, poor attitude of the government bodies towards domestic tourism, low per capita income of the country and high cost of services at Serengeti National Park destination are the major challenges that hinder the growth of domestic tourism. The study is concluded by recommending the intensive participation of the MNRT in plans, efforts, and combination of approaches in promotion activities and marketing domestic tourism at SNP and other Park within the country.

Published Date: 2021-01-08; Received Date: 2020-12-18