Journal of Hotel and Business Management
Open Access

Abstract

Defining service innovation for an Indian five star business hotel from a business traveler perspective

Ambika Bhatia Jagan Nath University, India

The development of the hotel industry has been linked with the international and domestic tourism and travel sector in general. The economic growth of the ‘90s and the accelerated globalization of the world economy significantly increased business and leisure travel. The hotel industry in India has tremendous potential in the future because of increasing trends in the tourism industry and government promoting the “Incredible India” campaign and other tourism promotion measures. The hospitality industry's main concern around the globe is to cater to its customer needs and their desires, which are mostly addressed through personalized services. Therefore, the service providers in the hospitality sector are looking at measuring the effectiveness of their service and creating a guide for their service innovation strategies. Business travelers make up about half or more of all hotel guests in the World. Survey of Business Travelers, stated that 85 percent of business tourists stay overnight while on trips. It is also known that business travelers also become leisure traveler after the workday is over. Therefore as a group, business travelers are becoming more and more demanding and expect to be able do business anywhere, anytime and at the speed of internet.

Published Date: 2021-07-30; Received Date: 2021-07-20