Journal of Tourism & Hospitality
Open Access

Abstract

Digital Food Service Application: It?s Influence and Challenges Faced by Consumers

Atin Das*, Balla Ushasri and Umesh Sharma

Due to busy working schedule people had no time to spend for food preparation and the reason consumers get attracted towards food delivery industry. Consumers demonstrate their determination by using technology but due to some inconvenience caused a gap has been created. For this reason, this study had been conducted to understand while used digital food service applications what challenges faced by consumer although they were so much influenced. The sample group for this study, which aimed to identify the challenges faced while obtaining food by using application technology, was made up of 160 consumers. The consumers chosen by snowball sampling method to locate specific groups of people. Quantitative approached had been adopted and questionnaires had been circulated in Kolkata area. The collected data were then analyzed and percentile methods were also enacted to approach the results. As a result of this study, it was found that consumers were very much influenced but mainly facing challenges of delivery timings which is very long and very poor follow up after sale.

Published Date: 2022-03-29; Received Date: 2022-03-01