Journal of Tourism & Hospitality
Open Access

Abstract

Dimensions of Visitor Satisfaction at Attractions: a study at Kakum National Park, Ghana

Cornelius Tengan*, Augustine Kuusogre, Gordon Maayir and Richmond Sakyi

This study sought to ascertain the difference between visitors’ socio-demographic characteristics and dimensions of satisfaction at Kakum National Park (KNP) in Ghana. The study adopted a cross-sectional field survey and sampled 367 respondents for data collection, using a questionnaire. Data was analyzed via the mean scores and standard deviation. Independent t-test and ANOVA were used to explore the difference between dimensions of satisfaction and socio-demographic characteristics of visitors. Out of the socio-demographic characteristics used only age, the continent of origin and level of education were found to vary with some of the dimensions of satisfaction at p-value ≤ 0.05. Visitors were found to be satisfied with all the dimensions of satisfaction except the price. The study, therefore, recommends that management of the attractions adopt conscious service strategies to enrich the experience of visitors in order to ensure value for money. The study findings expand the knowledge on visitor’s satisfaction and how socio-demographic characteristics vary with visitor’s dimensions of satisfaction. However, since the study concentrations were only on visitors to KNP, the research results may lack generalizability. The application of the study to other national parks in Ghana would allow for wider generalizations to be made from the results achieved.

Published Date: 2022-09-21; Received Date: 2022-08-20