Journal of Research and Development
Open Access

Abstract

Economic Revitalization of Potato Farmers in Rural Areas of Pakistan

Qazi Saddam Naseer*, Assma Masud, Faizan Siddiqui, Saman Jaffar, Shahida Parveen, Syeda Aniqa

The economic well-being of potato farmers in rural areas of Pakistan is of paramount importance, as it directly influences livelihoods, food security and agricultural development. However, these farmers often struggle to achieve optimal profitability, grappling with challenges such as limited resources, high production costs and market access issues. This research project aims to address these challenges and contribute to the economic revitalization of potato farming in rural areas. By identifying barriers hindering farmers' profitability, assessing market constraints and proposing actionable strategies, this study seeks to create a positive impact on rural communities' livelihoods and agricultural sustainability. The research problem revolves around the significant gap between the efforts, investments and hard work put into potato farming and the suboptimal returns that farmer’s experience. In light of this, the study raises two critical research questions: What are the key economic challenges faced by potato farmers in rural areas of Pakistan that hinder their profitability and economic growth? How can policy measures and interventions be designed and implemented to support sustainable economic revitalization of potato farming in rural areas? The objectives of the research are multifaceted and focus on understanding the challenges faced by potato farmers, identifying market constraints, assessing the potential of value chain development and recommending policy measures to facilitate sustainable economic revitalization. Drawing insights from the literature, which underscores the variability in yield and profitability among potato farmers and highlights the potential for value chain optimization, this study aims to generate policy-relevant insights to guide stakeholders and policymakers. The methodology involves primary data collection through surveys, interviews and focus group discussions with farmers, experts and stakeholders. The collected data will be analyzed comprehensively to identify economic barriers, market constraints, growth opportunities and sustainable strategies for economic revitalization. The expected outcomes encompass a deeper understanding of barriers and constraints, development of strategies to enhance economic growth and market integration, recommendations for improving livelihoods and policy-relevant insights to inform decision-making. Lastly these recommendations will be forwarded to Government of Pakistan for inclusion in the nest SME policy. However, certain risks are associated with data collection, time management, ethics and stakeholder cooperation. To mitigate these risks, rigorous sampling, clear communication, ethical approvals, stakeholder involvement and contingency plans will be put in place. In conclusion, this research endeavor aspires to contribute valuable insights to the literature on rural agriculture and potato farming in Pakistan. By addressing the challenges faced by potato farmers and proposing strategies for economic revitalization, the study aims to foster sustainable growth, enhance livelihoods and contribute to the overall agricultural development of rural areas.

Published Date: 2025-01-17; Received Date: 2023-11-09