Global Journal of Commerce & Management Perspective
Open Access

Abstract

Edible Food Packaging as an Eco-friendly Technology using Green Marketing Strategy

Leong Teen Wei and Rashad Yazdanifard

Businesses and consumers are emphasizing the importance of going green these days. Much effort has been dedicated to preserving the environment following the awareness of the amount of nonessential plastic waste produced from packaging goods. This paper investigates the application of edible packaging in the food packaging industry and evaluates the strengths, weakness, opportunities and threats (SWOT), segmentation, target market, positioning, differentiation and green marketing mix as a green marketing strategy.