Global Journal of Commerce & Management Perspective
Open Access

Abstract

E-tailing: Changing paradigm of retail sector in India

Pooja Yadav* and Neha Singh

Purpose: The main purpose of the study is to understand & illustrate the changes in creating the right e-tail business model in marketing to ensure success and profits in the organisation. Further, the study will also cater to the impact of different marketing strategies across different industries in electronic media. The study will also enable us to understand the shift in customer loyalty & retention with the increasing usage of e-commerce.

Methodology: It is a descriptive research. The study is based on Secondary data.

Results/Conclusion: Changing market scenario puts pressure on business to adapt new and smart strategies to reach the pinnacle of success. New developments are rapidly becoming part of IT infrastructure. With digital environment in place, we will probably see changes in marketing mix for business operations viz; generating orders through e-commerce, enhancing customer relationship, and effective brand promotion strategies etc.s.

Published Date: 2019-01-24; Received Date: 2018-11-18