Journal of Tourism & Hospitality
Open Access

Abstract

Examining the Corporate Social Responsibility of the Catholic University Institute of Buea (CUIB) – The Entrepreneurial University

Evaristus Nyong Abam

Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society. A business’s CSR can encompass a wide variety of tactics, from giving away a portion of a company’s proceeds to charity, to implementing “greener” business operations. Every corporation has a corporate social responsibility policy and it produces annual detail report of its activities. In this concept companies decide voluntarily or are obliged by law to contribute to a better society and a cleaner environment, it`s integrate social and environmental concerns in business operations and their interaction with their stakeholders. Corporate social responsibility (CSR) is also called corporate conscience; corporate citizenship or responsible business, it is a form of corporate self-regulation integrated into a business model and this can help build customer loyalty based on distinctive ethical values.The Catholic University Institute of Buea (CUIB) use their commitment to corporate social responsibility as their primary positioning tool in an environment or area that little is known about social corporate responsibility.