Journal of Tourism & Hospitality
Open Access

Abstract

Factors Affecting Domestic Internet User’s ELoyalty to Travel Agencies Web Sites

Aidin Tajzadeh-Namin and Ardehshir Tajzadeh-Namin

In this paper E-loyalty issue has been investigated with emphasis on the effects of three independent variables, E-perceived quality, E- perceived value and attitude towards e-shopping on the dependent variable electronic loyalty among web site user′s of the Tourism Development Company. The most important purpose of this study is analyzes the impact of these factors on the loyalty of internet users. Results obtained using the methods of exploratory factor analysis and linear regression showed the three variables investigated, have a positive impact on the dependent variable electronic loyalty. However, the e-perceived service quality has the greatest impact on the dependent variable. The results of this paper can have potential areas of scientific and practical knowledge in order to gain a greater understanding of customers and increase market share.