Journal of Hotel and Business Management
Open Access

Abstract

Hotel Branding in Emerging Markets: Crafting Identity with Limited Resources

Amira Khatun*

In the rapidly evolving landscape of global hospitality, hotel branding has transformed into a sophisticated art of crafting unique identities that resonate with diverse audiences. For hotels in low-income countries, such as those in Nepal, the task of developing a compelling brand identity presents both significant challenges and remarkable opportunities. This perspective delves into the nuances of hotel branding within such contexts, exploring strategies that leverage limited resources to achieve a distinctive market presence

Published Date: 2024-08-16; Received Date: 2024-07-15