Journal of Tourism & Hospitality
Open Access

Abstract

How do Saudi Arabians Perceive the Egyptian Tourist Destination through Drama and Films?

Tarek Sayed Abdelazim Ahmed

The aim of this study is to measure the immediate impacts of a film on the perceptions and behavioral aspects of the Saudis relating to the Egyptian tourist destination. The methodology of the research is a survey. Data was obtained through questionnaire conducted among a random sample of students of Saudis. The survey was conducted by one field researcher between January 15 and March 20, 2016/17. A self-administered questionnaire was distributed only to those who agreed to respond to the survey either electronically using Google form and through Saudi Arabian airlines office at Hail city. Out of 250 questionnaires distributed 28 were inadequate and thus rejected from the study. As a result, there were only 143 usable questionnaires for data analysis was accepted for the purpose of final analysis, representing a response rate of 57%. There is no statistically significant difference between gender, age except the first reason, social status, qualification and position except the fourth reason regarding reasons for watching Egyptian drama. There is a statistically significant relationship between their perception about (the level of cleanliness, the Egyptian people, means of transportation, the atmosphere in Egypt, the existence of natural landscapes in Egypt; variety of tourist attractions; historical and cultural sites; Restaurants; shopping centers; the standard of living in Egypt) and the level of watching Egyptian drama and films. There is statistically significant contribution for the motivations four and five in predicting the perceived image. The other motivations do not have any effect of the perceived image.