Journal of Tourism & Hospitality
Open Access

Abstract

How to Embed Change in Respond to Crisis? A Permanent Way to Adapt to the Crisis

Ulrika Persson-Fischer and Shuangqi Liu*

The Covid-19 pandemic of 2020 has a great impact on the tourism industry, sending it back to 30-year levels in a flash. In response, the focus of the tourism research production has shifted abruptly to the impact of Covid-19 on the tourism industry. But what exactly did the research on Covid-19 and tourism write about? Our recently published "The Impact of a Global Crisis on Areas and Topics of Tourism Research" article reviewed the research on Covid-19 and tourism from January to December 2020 and found the leading themes.

Reviewing this article, a thought-provoking and urgent question emerges. How should we embed change in respond to crisis? And how should we understand “change”? Scholars have long sought answers to ways to change the crisis, like preventing, mitigating and stopping it. However, given the path-dependency of tourism, other great crises in the past have not proved definitively that we have changed the paradigm of tourism development. Have we really changed anything in our response to the crisis in tourism? Or is it just a new old-approach to develop tourism?

Published Date: 2021-02-25; Received Date: 2021-02-04