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Hospitality is a vital industry for economic improvement globally. In 2016, the industry directly contributed US$2.3 trillion and 109 million jobs worldwide. (https:// michigansciencecenter.net/) In 2017, the Asia Pacific region's tourism and hospitality industries saw strong growth despite the continuing threat of terrorism and ongoing geopolitical tensions, such as the South China Sea situation. Hotel demand grew 5.9%, outpacing a 3.3% increase in supply. This trend continued in 2018, as supply was up 2.9% in the first four months of the year, while demand was up 4.3%. (Palmqvist, J. 2018) Philippine tourism is now a PHP2.2-trillion national industry that generates 12.7 percent of its GDP and employs about 5.4 million people in passenger transport, accommodations, and food and beverages. (Rocamora, J.A.2019) The Department of Tourism CAR Office confirmed that there were close to 2 million tourist arrivals in the region last year that helped sustain its robust growth. (See,D.A,2019)
Published Date: 2021-09-08; Received Date: 2021-02-23