Journal of Tourism & Hospitality
Open Access

Abstract

Investigation on Chinese Senior Tourists

Miju Choi

The aging of the population has resulted in the flourishing of a relevant industry. This study aims to investigate Chinese senior tourists by comparing the attitudes of two senior groups toward a casino hotel and its facilities. This study was conducted as a large-scale longitudinal study. After the pilot test, the main survey was conducted over the period from 2011 to 2013. A total of 2,731 valid samples (1,403 pre-senior tourists and 1,328 senior tourists) were collected for data analysis. Findings indicated that senior tourists had greater interest in a “convenient shopping facility” in a casino hotel than the pre-senior group. The findings are expected to provide practitioners with rich insights into the attitudes of pre-senior and senior tourists toward a hotel in meeting customer needs by establishing tailored marketing and sales strategies and ultimately contributing to hotel revenues.