Global Journal of Commerce & Management Perspective
Open Access

Abstract

Marketing for Business Education in India: Perspectives, Issues and Challenges

Adil Khan & M Khalid Azam

This paper analyses and examines the current situation, recent developments, issues and challenges for management education in India from perspective of marketing management. The paper highlights the current position of business education and relates its implications for current job market and industry requirements. The challenges faced by business schools are in attracting a good pool of eligible students to recruitment and retention of qualified faculty. The paper also offers a framework of marketing for Business Schools. This framework includes the analysis of economic environment both internal and external environment. Next discussion is on the marketing mix for educational institutes from service sector point of view. The paper proposes effective strategies to gain competitive edge