Global Journal of Commerce & Management Perspective
Open Access

Abstract

Marketing of Made-In-Ghana Shoes Internationally

George Aboagye Agyeman

Manufacturing of shoes locally and marketing them internationally is an important aspect of the business. Most of the manufacturers of shoes in Ghana are small scale in nature and this makes it difficult for them to compete with other countries internationally. The sample for the research was 399 and questionnaires were given to the respondents and 85% were retrieved. The researcher used the survey method and both qualitative and quantitative methods were employed. Nonprobability sampling method was used and the researcher used both purposive and accidental sampling methods. The research revealed that respondents have doubt about the quality of the shoes made in the country and the shoes are not durable. It is recommended that the natives should be educated on the quality and durability of the shoes made in Ghana and also marketing consultants could be employed to help create awareness of the Ghana made shoes internationally