Journal of Tourism & Hospitality
Open Access

Abstract

Mini Review on Eye Tracking Method in Tourism Research

Zhang Jianxin*

The application of the eye-tracking method in tourism research has been going through an obvious increase recently. Eye movements as a physiological behavior can reflects how tourists viewing the scenery, and further relates to their tourism affects behavior, tourism demand and decision-making. Eye tracking provides a new method to think and explain human's mind and behavior in tourism-related activities. Due to the improvement of algorithms and technology in capturing the direction the invisible near-infrared light reflected off the cornea, the price of the eye tracker becomes lower.

Published Date: 2021-12-08; Received Date: 2021-11-17