Journal of Hotel and Business Management
Open Access

Abstract

Moderating Effect of Industry Forces on Entrepreneurial Orientation of Small Hotels Business Performance in Ghana

Adelaide Spio-Kwofie*, Eurdora Hagan and Kate Neequaye

The study examined the moderating effect of industry forces on entrepreneurial orientation and its impact on business performance of small size hotels. It adopted the quantitative research approach and a questionnaire survey technique was used to collect the data from small size hotels. The conceptual model was then tested with a total of 396 completed questionnaires and analyzed through a partial least square analysis using structural equation modeling. The path analysis results showed that entrepreneurial orientation has a significant and positive correlation with the business performance of small size hotels. Further, when the moderations were tested, it was observed that the direct path relationship of both industry forces and business performance and firms’ resources and business performance were all positive and significant. The study introduced some novelty aspects such as the substitution of construct using industry forces as moderation in the theoretical framework to enhance entrepreneurial orientation to impact on business performance. The study recommends that small hotels strategically position themselves to improve their business performance in the midst of industry forces.

Published Date: 2021-10-28;