Journal of Hotel and Business Management
Open Access

Abstract

Preserving the Cultural Diversity of its Region through the Public – Private Sponsorship – A Case Study of the South West Region

Evaristus Nyong Abam

Culture and tourism have a mutually beneficial relationship which can strengthen the attractiveness and competitiveness of regions and countries and culture is increasingly becoming an important element of the tourism product, which also creates distinctiveness in a crowded global marketplace. Regional attractiveness and competitiveness are directly linked and countries and regions increasingly have to compete to attract residents, visitors and inward investment. The South West cultural festival thus simply shows those things that make citizens of this Region unique and a forum to explain who they are. It is understandable that with all the activities associated with intensive motivation of the development of cultural tourism in the South West Region in particular and Cameroon in general, a number of both private and public companies has decided to partner with the organisers of the second edition of the South West Region cultural jamboree this as a primary means to reach specified business goals.