Global Journal of Commerce & Management Perspective
Open Access

Abstract

Promotion of Records and Information Products and Services at The National Archives Of Zimbawe: A Case Study of The Bulawayo Branch

Adock Dube; Emerson E. Makura and Rodreck David

The aim of the study was to see how the promotion of records and information products and services is done at the National Archives of Zimbabwe (Bulawayo). The researcher identifies areas of weaknesses in the marketing of records and information products and services in the organisation and recommendations were cited. The researcher analysed the promotional mixes used by the National Archives of Zimbabwe and their effectiveness in raising user awareness of the records and information products and services available at NAZ. The researcher was confined to National Archives Division in Bulawayo. Data was collected through the use of interviews and questionnaires. Data gathered from the study reflected malpractice in the promotion of records and information products and services at NAZ. Data was presented and analysed using tables, pie charts and graphs. The researcher thus concluded that, failure to the promotion of records and information products and services at NAZ was due to lack of financial support from the government and well-wishers which can be channelled to the promotion of records and information products and services. The researcher recommended that, government should prioritise archiving by supporting archiving financially in a bid to support promotional activities; the NAZ should also use modern technologies and social networks as a way of promoting records and information products and services to social network users and to keep the NAZ website up to date so that people will be kept updated with current NAZ services.