Journal of Tourism & Hospitality
Open Access

Abstract

Relationship between Local Youtube Travel Vlogs and Revisit Intention Preferences of Tourism Students of De La Salle University-Dasmariñas

Ernesto Mandigma*, Belanio Jhealyn L, Apostol Paul Simon L and Barrera Ma Teresa L

Throughout the years, there has been a rise in the number of travel vlogs. Travel Vlogs have become an essential route for travelers to get tourism information, which influences the viewers' travel intentions. The quantitative study generally examines the significant relationship of local YouTube travel vlogs and revisiting intention preferences of tourism students of De La Salle University-Dasmariñas. With the adapted attributes and characteristics, the results of this study could serve as a basis for the essence of watching travel vlogs in connection with the revisit intention of the students. The results were analyzed using weighted mean and Spearman’s Rho. Furthermore, the overall findings of the study revealed a strong correlation of the variables. Finally, the research concluded that there is a significant relationship between local YouTube travel vlogs and revisiting intention preferences of tourism students of De La Salle University-Dasmariñas.

Published Date: 2022-09-02; Received Date: 2022-08-02