Journal of Tourism & Hospitality
Open Access

Abstract

Research on the Differences in the Tourism Cooperation Network Structure of the Yangtze River Delta Urban Agglomeration from a Dual Perspective

Xinyang Wu* and Hang Song

Regional tourism cooperation can bring about a multi-win pattern for tourism destinations, such as complementary advantages, overall promotion, economies of scale, improvement of comprehensive competitiveness, economic restructuring and tourism culture prosperity. Climbed from 2016-2018 by travel notes and official news two dimensions of text data, based on social network theory from the perspectives of both the government and tourists explore tourism cooperation between the Yangtze river delta urban agglomeration of 26 city network structure characteristics, on the basis of the space of tourist flows from the perspective of tourists put forward the structure of the Yangtze river delta urban agglomerations tourism cooperation development mode and countermeasures, rectification and navigation for government policy. The results show that there is an unbalanced core-edge structure in the tourism cooperation network, and the network structure of government cooperation is looser than that of tourists. The network structure of tourism cooperation in the Yangtze River Delta urban agglomeration needs to be optimized according to the needs of tourists. The optimum path of Yangtze river delta urban agglomerations tourism cooperation should pay attention to policy focus and governance, route planning and reconstruction of multi-dimensional measures, on the basis of resources, take the market as the guidance, through the knowledge sharing, communication and other aspects to achieve complementary synergy, promoting regional tourism cooperation, construction of barrier-free tourism zone, promote the healthy development of the Yangtze river delta urban agglomerations tourism continued.

Published Date: 2023-01-23; Received Date: 2022-12-22