Journal of Tourism & Hospitality
Open Access

Abstract

Revisiting Diaspora Tourists: Insights from Ancestral Hometown Visits in Quanzhou, China

Qiang Wang1, Xiaoshu Xu2*

This review examines the perception and gaze of diaspora tourists during their visits to Quanzhou, China, their ancestral hometown. By analyzing the interrelationships between collective gaze, affective attributes, cognitive attributes, and the overall perceived image of the destination, the study offers valuable insights into destination image marketing and sustainable diaspora tourism. Qualitative analysis techniques and interview data from foreign-born Chinese diaspora participants with ancestral ties to Quanzhou were utilized. The findings emphasize the significance of managing tourists' experiences and considering emotional and cultural dimensions in destination marketing. Moreover, the study calls for further research on the tourist gaze within the context of diaspora tourism and Asian cultures.

Published Date: 2025-01-22; Received Date: 2023-06-20