Journal of Tourism & Hospitality
Open Access

Abstract

Role of ICT in Promoting a Rural Tourism Product

Bethapudi A

Tourism product consists of a variety of elements which is a package that meets the needs of tourists from leaving his residence to the place of destination and back again to the place of origin. The researcher explains the role of ICT and its applications in promoting a rural tourism product in rural, urban and global market. The researcher collects data from both the primary and secondary sources. The researcher identifies the gaps in implementing ICT in rural market. The research paper mentions the recommendation to the policy makers to develop various ICT connectivity infrastructure facilities in rural market. The research also focuses on issues and challenges of entrepreneurs to market tourism product through ICT in rural, urban and international market. The research paper finds that infrastructure facilities should be improved and ICT education should be imparted in rural customers.