Journal of Tourism & Hospitality
Open Access

Abstract

Role of Social Media in Smart Tourism

Taesung Brian Kim*, Chien-Ta Bruce Ho and Nathatenee Gebsombut

Social media is no longer a personal communication channel. It became an effective business platform in various industries. However, its application in the tourism business is still limited. The concept of smart tourism provides a framework to apply numerous smart technologies for the purpose of making the operation of the tourism business more efficient and innovative. Furthermore, it also aims to improve tourists’ satisfaction, which, in turn, affects the growth of overall tourism industries. In this study, we analyze literature related to smart tourism to summarize the theoretical definition of smart tourism, unique characteristics of smart tourism technologies, the core value of social media. Social media is able to meet the needs of all the stakeholders such as tourists, tourism destinations, and potential on a single platform. It implies social network sites are not only a vital challenge but also a great opportunity for tourism industries to take advantage of. Finally, it presents the benefits of applying smart technologies such as social media to the tourism business.

Published Date: 2021-04-15; Received Date: 2021-03-25