Journal of Hotel and Business Management
Open Access

Abstract

Solar Activity as a Potential Predictor of Hotel Occupancy Rates: A Novel Interdisciplinary Approach

Alfredo Behrens, Kaizô I Beltrão and Agostinho Leite D’Almeida

This study proposes an innovative methodology for forecasting hotel occupancy rates in the United States of America, drawing connections between solar activity cycles, geomagnetic disturbances and fluctuations in the hospitality industry. While traditional analyses primarily focus on economic indicators, this research explores the hypothesis that solar-induced geomagnetic activity may significantly influence human behavior and decision making processes related to travel and accommodation choices.

Published Date: 2024-08-05; Received Date: 2024-07-08