Journal of Tourism & Hospitality
Open Access

Abstract

Sustainability of Hotel Establishments in Tuguegarao City

Glen C. Cagurangan*

The utilization of the descriptive-survey method secures adequate and reliable source on the Sustainability practices of hotel establishments in Tuguegarao City in terms of economic, environment, social aspect, employee motivation, customer satisfaction and employee satisfaction. (60) Owners of hotels establishments in Tuguegarao City were the participants of the study. A guided questionnaires and interview were used for instrumentation. For data analysis, frequency and percentage, weighted mean and analysis of variance (ANOVA) were employed. Based on the findings, hotels establishments managers are aware of the hotel sustainability of their businesses. Their primary motivation is long-term profitability of the hotel business. Economically, they always offer affordable products. When it comes to environment, they invest in renewable energy resources. From the social aspect, they are friendly to their coworkers. From the employee motivation, they value their employees. And from the customer satisfaction, they have a better communication skill to their customers, participants s agreed on the perceptions on business ethics and their motivation to practice business sustainability but their level of motivation and employee motivation is often manifested and hotels establishments may participate in the activities of government like consumer welfare month or those activities with advocacy in helping the environment. Owner can give rewards to customers for frequent purchases like loyalty cards, discounts and other forms to promote products to customers.

Published Date: 2021-09-05;