ISSN: 0976-4860
+44 1478 350008
O. P. Singh
Innovation is the key for every company to survive in the competitive market. Various methods are being adopted by companies to improve the bottom-line and product life cycle. In this editorial article, I share my experiences on the product life cycle management strategy and propose a double ‘S’ curve Technology Life Cycle that is practically viable and has the potential to enhance the business gains and product life substantially.