Journal of Hotel and Business Management
Open Access

Abstract

Sustainable Strategic Management (GES): Sustainability in smallbusiness.

Marileide Barbosa

: The importance of sustainability for the development of society requires organizations to make complexefforts that allow them to continue with their endless struggle to maintain or create competitivenessand, at the same time, to responsibly take on their leading role in improving the social and environmentalimpacts of human activities. For small companies, the planning and operationalization of effortsrequired to turn them into sustainable organizations represent an even greater challenge, which adds tothe lack of sustainable management models in the specialized literature. The objective of this researchwas to develop a management model called Sustainable Strategic Management - GES. Well-establishedconceptual bases such as Strategic Management, Triple Bottom Line, and Balanced Scorecard were usedto build an integrated model that allows for small businesses to insert sustainability into their activitiesin a holistic, feasible, and controllable manner, resulting in competitive advantage. Also, the planning andimplementation of GES were tested in a small Brazilian company. In conclusion, a theoretically validatedtool was obtained, which will still require evidence to show, in the long run, the effectiveness of itspurpose.

Published Date: 2021-06-22; Received Date: 2021-05-06