Journal of Tourism & Hospitality
Open Access

Abstract

The Effect of Word of Mouth and Destination Attributes on Travel Intention to Jordan

Bashar Aref Alhaj Mohammad

Word of mouth is very significant subject in the field of tourism and destination marketing management. This paper contributes to the theme of word of mouth and destination management. A research model was developed to investigate the effect of Word of Mouth (WOM), destination image attraction, tourism product attributes, tourist’s satisfaction and price of tourism products on travel intention to Jordan. A total of 473 self-administrated questionnaires were distributed through convenience sampling to visitors’ in Jordan and analyzed by SPSS software. The results of this study indicate that there is strong relationship and effect of word of mouth and destination attributes on travel intention to Jordan. Many valuable information and results drawn from the research are given to decision makers, researchers and planners.

Published Date: 2020-10-19; Received Date: 2020-09-21