Journal of Tourism & Hospitality
Open Access

Abstract

Tourist Services Quality Gap Analysis in National Parks of Ethiopia: Evidence from Nech Sar National Park

Wagnew Eshetie Tsegaw

Because of their stupendous animal displays and the often attractive scenery, the national parks of Ethiopia are drawing increasing numbers of tourists. Nevertheless, most parks are blamed as the facilities are being below the expectations of the visitors. The study employed a modified Importance-Performance Analysis (IPA) model. To achieve the desired objective 87 sample visitors were used to evaluate Nech Sar Park and the gap between importance and performance was assessed. The results of the empirical analysis confirmed that transportation (accessibility), safety (security), livelihood option, and availability of shower facilities were found to have high importance and low performance. As a result, for the effective management of the park and to manage visitors’ expectations, the administrators of Nech Sar National Park should focus on the attributes which have high importance and low performance.