Journal of Tourism & Hospitality
Open Access

Abstract

Vietnamese Tourist Satisfaction in Agro-Tourism, A Case Study at Tra Que Village, Quang Nam Province, Viet Nam

Ha Van Trung* and Suchint Simaraks

Agro-tourism is a form of rural tourism that has actively developed in recent years. Tra Que Vegetable Village has developed this type of tourism to meet the needs of visitors to visit and experience. However, Vietnamese tourists' satisfaction of agro-tourism in the village has not been giving sufficient attention. The purpose of this study was to find the level of Vietnamese tourists satisfaction and factors that contribute to the levels. Tourist participants responded to questionnaire of the survey in terms of the levels of their satisfaction from one to five points scale among ten criteria of evaluation. The results indicate that three of these ten factors, included infrastructure, agricultural experience activities, and restaurant service play crucial roles, contributing directly and significantly to the general tourists' satisfaction and the model. Focusing on upgrade, development of these three elements will further enhance the Vietnamese tourist satisfaction, gain more benefits of the villagers if those factors are improved, directly contribute to the ago-tourism development of in Tra Que vegetable village in the future perspective.

Published Date: 2021-05-17; Received Date: 2021-04-26