Global Journal of Commerce & Management Perspective
Open Access

Abstract

Youth Involvement towards Cellular Phone with Special Reference to Davangere District

Anju G. S and Dr. J. K. Raju

Mobile phones are a pervasive new communication technology, especially among college students. No other device has been diffused as rapidly as the mobile phone. This paper investigates the college student’s mobile phone usage from a behavioral and psychological perspective. The study utilized survey approaches and suggests these individuals use the devices for a variety of purposes. The respondents were chosen by stratified random sampling methodology. The researcher made efforts to understand the degree to which the individuals are dependent on the mobile phones. The findings suggest students have various feelings and attitudes toward mobile phone usage. This current paper may serve as a foundation for future studies