Global Journal of Commerce & Management Perspective
Open Access
ISSN: 2319-7285
+44 1300 500008
ISSN: 2319-7285
+44 1300 500008
Perspective - (2022)Volume 11, Issue 1
Online banking is the newest and least known retail banking delivery channel. In this day and age, technology has an impact on everyone's lives. Online banking is another technology that is gaining popularity around the world. Many clients around the world are quickly adopting this technology, but the rate of adoption is particularly high in developing nations like Pakistan. Customers can take advantage of these services at a variety of banks. Almost half of the customers switched from traditional banking to internet banking. The perceived utility, security, and anonymity given by online banking are the driving forces behind this migration. Electronic banking advancements have given rise to new ways of managing daily banking transactions, particularly through the online banking channel [1,2]. The adoption of online banking services has been rapid in many areas of the world, with the number of e - banking services contracts exceeding 50% in the leading e-banking countries. Investigates the adoption of online banking in the context of the classic technology acceptance model (TAM), which is applied to the online environment. The researchers developed and later modified a theoretical model (instrument) for measuring the quality of online banking services in particular, based on an already developed model for measuring the quality of online services. Empirical data was obtained using a quantitative research method that included the design and distribution of a questionnaire, on which statistical analysis was performed. The initial theoretical model has been modified as a result of the conducted analysis, and the final version of the model (instrument) for measuring quality of online banking services now includes four quality dimensions (Service Performance, Website Characteristics, Communication, and Efficiency) with a total of 17 items (questions). Customer satisfaction with many areas of online banking services has also been assessed using the modified theoretical model. Managerial recommendations are made based on the findings of the Empirical Data Analysis [3]. There are also suggestions for future research into the quality of online banking services. Economic change, combined with technological improvements, is forcing banks to reconsider their usage of traditional branches and form new partnerships to supply financial services. In the banking industry, the Internet appears to be the new delivery route. A number of new factors, such as the difficulty of utilising the Internet, have been found to play a significant effect in the consumer's attitude toward this new alternative channel, whether they adopt it or reject it. Examine consumer behaviour by using a generalised linear model to represent multivariate categorical response data. Banks in the United States have invested substantially in establishing online capabilities in the hopes of converting clients to the new, less expensive delivery mechanism [4,5]. In the United States, the results have been mixed at best; market penetration is minimal, and consumer usage is intermittent, with the majority of tasks being trivial. A qualitative customer study revealed important differences in attitudes and opinions between early consumers. Most significantly, future prospects may be described as indifferent about online banking; many were sceptical of the benefits and value it offers. While there is potential to expand the market for online banking services, banks must reconsider their marketing strategy.
Citation: Bamforth S (2022) Managing Strategies of Online Banking. Global J Comm Manage Perspect. 11:002.
Received: 21-Feb-2022, Manuscript No. GJCMP-22-18029; Editor assigned: 24-Feb-2022, Pre QC No. GJCMP-22-18029 (PQ); Reviewed: 11-Mar-2022, QC No. GJCMP-22-18029; Revised: 17-Mar-2022, Manuscript No. GJCMP-22-18029 (R); Published: 24-Mar-2022 , DOI: 10.35248/2319-7285.22.11.002
Copyright: © 2022 Bamforth S. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.