Global Journal of Commerce & Management Perspective
Open Access

The Utilization of Online E-commerce Platform by Farmers

Ozioma Adaku^{* *}Correspondence: Ozioma Adaku, Department of Management, Imo State University, Owerri, Imo State, Nigeria, Email:

Author info »

Description

India's largest dependent sector is agriculture. Farmers are having difficulty meeting their needs, as we all know. The idea to use software technologies to assist farmers with our practical endeavor occurs to us. We are integrating farming activities with the newest technology. Farmers can learn about different growing methods. A straightforward, user-friendly layout makes it simple for visitors to access our website. The website is available in several languages, including Hindi, English, and a few regional languages. Farmers that grow crops in accordance with the seasons harvest them, pack them, and get in touch with the vendor to inquire about the availability of stock. The farmer replies with the price he can deal at when the wholesale vendor asks for the price. In order to maximize his earnings, the vendor bargains with the farmer over the price; in most cases, the desperate farmer will accept the vendor's offer at a loss. The farmer will sell their goods at the low prices set by the market because of their financial situation and the lack of available suppliers. Due to a number of additional issues, including weather variations, seed flaws, and infertile soil, farmers continued to grow their harvest. They thus anticipate making some money off of their goods.

Farmers are not making the necessary earnings because of wholesale suppliers and their marketing tactics. The product is sold to retail vendors by wholesale vendors after they have purchased it from farmers at the price they have given. The retailer suppliers then sell it to the final consumer. Here, the middlemen are making a sufficient profit from their sales. Farmers only lose money even though they put forth the most effort. Every industry is driven by technology. In order to help farmers conduct business, the multivendor E-commerce business has been introduced. Farmers will benefit from the easier way to market their goods on the digital platform. Farming is a way of life, not just a profession. Indian culture is entirely centred on agriculture. One of the main necessities for survival is food, although farmers who grow it are not meeting their own needs. Farmers in the nation are currently dealing with a number of problems related to agriculture. During the course of the investigation, that there is a way to support farmers using digital technology has been studied. Since technology is advancing and assisting all industries in some manner, this study instructed to include this e-commerce company into farming. Numerous studies in journals about the agricultural sector and the agriculture market have been the subject of extensive research. Creating a unique forum for farmers facilitates their sharing of agricultural knowledge. In the modern era, technology is present everywhere, even in small villages and well-equipped cities.

Thus, utilizing technology to enter the e-commerce industry is not difficult. According to the study, the majority of farmers do not receive a sufficient profit for their crops. The diligent farmers are suffering significant losses as a result of all the intermediary market methods. Farmers play an important role in the agricultural life cycle, however despite their hard effort and patience in growing crops, they still face many challenges in making a profit because of their unfavorable circumstances. In India, over two thirds of the one billion people live in agricultural areas. The nation now does not meet the needs for agriculture. Since it caused a great deal of declines in agriculture. The farming industry must adapt to the growing market by making distinctive developments in order to achieve such increments. That is, to develop contemporary farming in a way that produces large yields, new techniques and technology should be applied. Many nations are conducting research on agricultural technologies and are seeing positive results from their efforts. The widespread use of technology has made it easier for people to obtain the information they need and to connect agricultural systems across geographical boundaries. The network integration process is made easier by the state-of-the-art IT (Information Technology) infrastructure. In the agriculture industry, information technology is incredibly useful. The current developments in information technology enable us to implement new automated farming techniques, from planting saplings to harvesting. As a result of all of this, information technology is highly advantageous for every method used in the farm management system.