Dr. Ahmad R. Albattat, is an Assistant Professor, Post Graduate Centre, Management and Science University, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akbar Medan). He holds a doctoral degree in Hospitality Management from University Sains Malaysia (USM); he worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan, and Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and worked as a researcher at Sustainable Tourism Research Cluster (STRC)