ISSN: 2165-7548
+44 1223 790975
David Elkins
Tanzania
Research Article
Supporting Effective Regional Coordination of Advocacy and Strategic Communication for Emerging Pandemic Threats
Author(s): Tahir Turk, Alyson Lipsky and David ElkinsTahir Turk, Alyson Lipsky and David Elkins
The Problem: Emerging pandemic threats are on the increase given the increasing levels of risks from overpopulation, unrestricted travel and mutations of existing viruses into more dangerous and resistant strains.
Objective: The study objectives were to conduct a needs assessment with identify stakeholders in relation to a Zoonosis advocacy package at country and regional level. This included identification of primary, secondary and tertiary audience segments for targeting of possible communication campaigns for pandemic threats, to identify any barriers or benefits to the role out of the advocacy package, to incorporate participatory approaches to build ownership and engagement with the strategy by stakeholders and program beneficiaries and finally, to build internal capacity to undertake advocacy initiatives for regional ‘One Health&.. View More»
DOI:
10.4172/2165-7548.1000234