Journal of Tourism & Hospitality
Open Access

Davis Fong

Publications

• Research Article
  Typology of Gaming Tourists Based on the Perception of Destination Image
  Author(s): Miju Choi and Davis FongMiju Choi and Davis Fong
  
  This study investigated the perception of gaming tourists toward Macau and developed a typology of gaming tourists. The 1,497 responses from tourists in Macau were collected through convenience sampling method. The dimensions of multi-culture, convenience, economy, gaming, and unsafety, were subsequently extracted as the factors of perception of gaming tourists in Macau. Cluster analysis was performed using the delineated factors (perception of tourists on Macau). Four heterogonous groups were generated, namely, gaming lovers (n=467, 31.2%), exotic lovers (n=509, 34.0%), reasonable budget seekers (n=269, 18.0%), and convenience seekers (n=252, 16.8%). Further analysis was performed to investigate any difference in gaming behavior and tourist activities. The findings are expected to contribute to the efforts of destination marketing organizations (DMOs) in establishing effective busine.. View More»
  DOI: 10.4172/2167-0269.1000304

  Abstract PDF

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