ISSN: 2167-0269
+44 1300 500008
Frederic Bouchon
Food and Leisure Management,
Malaysia
Review Article
'Ice Cream Economy'and Mega-Events Legacy, Perspectives for Urban Tourism Management
Author(s): Frederic BouchonFrederic Bouchon
Mega-events play an accelerating role in the transformation of host cities with renewed image, pride, and the construction of infrastructure to sustain economic development. Given the high investment costs and risks associated with mega-events for the host city, local authorities try to catalyze their efforts for improved infrastructure and durable legacies. Contrary to the assumption, tourism doesn’t necessarily grow during the event and even shows disappointing results in the post-event years. Evaluating the tangible and intangible benefits of mega-events in the long run remains a challenge for a destination. Events are considered to have a short lifecycle and melt like ice cream, hence the term “ice cream economy”. The purpose of this conceptual paper is to analyze the relationship between host city planning, mega-events and tourism sustainability. It discusses in.. View More»
DOI:
10.4172/2167-0269.1000303