Journal of Tourism & Hospitality
Open Access

Jamal SA

Publications

• Research Article
  Factors of Guest Experiential Value of Boutique Hotels in the City of Kuala Lumpur
  Author(s): Arifin AS, Albattat Ahmad and Jamal SAArifin AS, Albattat Ahmad and Jamal SA
  
  This study discusses the existence of the boutique hotels on the central of the city of Kuala Lumpur and the main factors which affects guests staying experience in these hotels. This study takes all the elements; definition and overview, and the characteristics of the boutique hotels in the contact of Malaysian cultures. It also aims to investigate the factors that impact guest staying in the boutique hotels in Kuala Lumpur. To achieve this goal, the methodology includes site observation, literature reviews, and questionnaires surveys involved 13 boutique hotels in Kuala Lumpur. Two-step sampling process was used for this study. In the first step census sampling were applied followed by convenience sampling to collect the data. The time horizon of this survey is in a suitable one month followed by processing the collected data. Finding clearly revealed the important insights related .. View More»
  DOI: 10.4172/2167-0269.1000342

  Abstract PDF

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