Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Mark R Holmes
School of Hospitality, Food and Tourism Management, College of Management and Economics,
Canada
Research Article
Lake Watershed Tourists: Who They Are and How to Attract Them
Author(s): Rachel Dodds and Mark R HolmesRachel Dodds and Mark R Holmes
Lakes act as both ecosystems for numerous life forms, and in many cases, tourist destinations. In order to sustain lakes as tourist destinations and protect them as ecosystems, municipalities need to understand the tourist, their demographics, motivations, satisfaction levels and the tourists’ desire for sustainability initiatives. To this end, the purpose of this study was to examine lake tourists, their demographics, motivational drivers and their relation to each other. Using a sample of 475 surveys, cross-tabulations, t-tests, and ANOVA’s were executed to understand differences and relationships. The results show varying differences with three key findings. First, motivations drive visitors based on their age and gender. Second, income has an influence on the importance visitors put on businesses promoting sustainability, such that the greater the income-level the lowe.. View More»
DOI:
10.4172/2167-0269.1000331