Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran
Biography
Dr. Masoud Lajevardi is a lecturer at islamic azad university of iran,He has done Ph.D. in marketing management from Islamic azad university of Semnan .He have several scientific research papers in the field of marketing. In addition, he have strong skills in statistical analysis using LISREL and SPSS software His research interests are in the areas of consumer behavior context, customer satisfaction model, customer value, branding, hospitality.
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