Journal of Tourism & Hospitality
Open Access

Roberta Wong Leung

Publications

• Research Article
  Understanding Generation Y's Favorite Spa Scent, Spa Food Versus Spa Service Experience
  Author(s): Irini Lai Fun Tang, Grace Suk Ha Chan, Theresa Tan-Chew and Roberta Wong LeungIrini Lai Fun Tang, Grace Suk Ha Chan, Theresa Tan-Chew and Roberta Wong Leung
  
  The paper aims to review the understanding of Generation Y’s preferred spa consumption behavior, particularly their scent, food and service experience. This research involves 40 spa students specializing in Leisure & Spa study in City University of Macao, with focus on their spa consumption experience. The findings suggest the use of social media has somewhat influence on the consumption of specific spa products, whether in relation to their destination choice or image, as well as spa venues. Opinions generated from social media use considerably influences the formation of individual spa purchase intention. The escalating pressure in the daily lives of people in cities, especially Macao, Hong Kong and cities in Mainland China increased the general public’s level of anxiety and depression, particularly those of Generation Y who actively indulge in social media ma.. View More»
  DOI: 10.4172/2167-0269.1000374

  Abstract PDF

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