Journal of Tourism & Hospitality
Open Access

Tang CH

Publications

• Research Article
  Psychological Contract and the Hotel Franchising Relationship
  Author(s): El-sayed K, Tang CH and Jones EEl-sayed K, Tang CH and Jones E
  
  This qualitative research study explores the hotel franchising relationships and the psychological contract and develops a model of success factors of hotel franchising relationships. A multiple case study approach was adopted involving document analysis and semi-structured interviews with hotel franchisors and a number of their franchisees to explore how hotel franchisors and franchisees approach the issues of hotel franchise lifecycle, phases and psychological contract. This study explores the nature of the relationship between franchisor and their franchisees in each phase of the hotel franchise relationship. The findings illustrated the important aspects which the franchisor and the franchisees should follow in each phase in order to have success in their relationship. These findings led to the development an initial model of hotel franchise success factors. Additionally the findi.. View More»
  DOI: 10.4172/2167-0269.1000147

  Abstract PDF

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